67th Annual Emmy Awards

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I’m honored and excited to share the key art we created for this year’s Emmy Awards! Full press release below:

TELEVISION ACADEMY UNVEILS KEY ART FOR THE 67TH EMMY® AWARDS

The Television Academy today unveiled a bold new design to be used for this year’s Emmy® Awards key art. Famed designer Ty Mattson, known for the stylish work he has done for television networks and various brands, was tapped to help design the key art for the 67th Emmy Awards.

“This year’s imagery represents the most dramatic departure for Emmy Awards key art in Academy history,” said Maury McIntyre, President and COO of the Television Academy.

“We broke with traditional, photo realistic designs of previous years,” said the Academy’s Senior Creative Director Scott Buford, “and collaborated with Mattson Creative to create a direction that was striking, simple and would reflect the Television Academy’s path of change and growth.”

The result is a black and gold “hero” or “goddess” image for Emmy, which has roots in timeless Art Deco, with rich color, bold shapes and assertive symmetry. She’s a rare departure from being portrayed in pure gold, yet still stands as a forward-thinking icon in television excellence. The new key art will be utilized across multiple platforms including the website, advertisements, collateral materials and motion graphics.

The 67th Primetime Emmy Awards, hosted by Andy Samberg, airs live Sunday, September 20 (8:00 PM ET / 5:00 PM PT) on FOX and will originate from the Nokia Theatre L.A. LIVE in Los Angeles.

 

- Ty + 6.3.15 | 11:17 pm

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Mattson Creative + SF Ballet

Recently we had the opportunity to collaborate with the San Francisco Ballet, creating illustrations that were animated and incorporated into Yuri Possokhov’s “The Swimmer”. Based on a John Cheever short story, the illustrations represent a very eclectic mix of American art, literature, film and architecture from the mid-20th Century, including an abstraction of Edward Hopper’s “Nighthawks”.

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- Ty + 5.24.15 | 12:24 pm

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Mattson Creative on Instagram

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I’ve realized that over the last year I’ve published relatively few blog posts, but I’ve shared hundreds of pictures on Instagram. So if your interested in more frequent glimpses of the studio, our work and other real-time snapshots then follow me there: @tymattson

- Ty + 5.17.15 | 12:30 am

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Speaking Engagements

ty mattson speaking target

Last fall I was honored to speak at Target and the AIGA Minnesota Design Camp. This year I am very excited to be speaking at the 2015 Brand New Conference — a two-day event on corportate and brand identity with some of today’s most active and influential practictioners from around the world. The conference will take place September 24th and 25th in New York City. More info here.

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- Ty + 5.17.15 | 12:06 am

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- Taping Murah + 6.7.15 | 11:22 am
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New Work

We have been unbelievably busy over the last year and it’s been a while since we’ve had a chance to update our site or blog. But I just posted 6 new projects in the Work section of the site that I am excited to finally share! Below is a quick overview. You can click through to see more of each project.

2015 Brand Campaign for Target

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Dora the Explorer Style Guide for Nickelodeon

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How to Train Your Dragon 2 Packaging for DreamWorks

 

dragon

 

 

My Little Pony Style Guide for Hasbro

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Lunar New Years gift cards for Target

target-cards

Brighter Brand Identity Designbrighter

 

- Ty + 5.16.15 | 11:25 pm

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