Most days, being a graphic designer is fairly mundane. Long hours in front of a computer. Searching for just the right Pantone color. Deciding between 6pt. or 7pt. type. But every once in a while…if you’re lucky…you get to do 360′s in a Lamborghini at 200mph.
A while back I designed the brand identity for 360 Performance Driving Academy, an elite training program where pros teach clients high-speed driving techniques. The logo was a simple, type-based solution, but the applications were very cool.
I designed a metal business card, similar to mine – which is two color (black & white) printed on die-cut aluminum, with embossed elements. I wanted the visual system to convey speed and motion but also the idea of control. So I tried to balance these dynamic, diagonal shapes with very structured type encasements and containers.
The same visual language was applied to a simple website concept, as well as vehicles and merchandise below.
I had the opportunity to actually go to one of the 360 programs, where world-class drifting champion, Samuel Hubinette was instructing. Here are a couple pictures and videos from the academy.
Samuel is known as “The Crazy Swede”. Which makes sense after you watch the videos above. Here is a logo I designed for his brand, Toxic Drift. I loved how this little mascot turned out.
- Ty
+ 8.27.10 | 5:00 pm
Discovery Kids started in 1996 as an extension of Discovery Channel but has since grown into an international retail and entertainment brand. We worked closely with Discovery Kids to align its new look with the Discovery Communications parent brand while still reflecting its unique character. The new identity encompasses a new logo, a packaging system, and a comprehensive style guide.
- Ty
+ 8.23.10 | 9:26 pm
Mattel has been making some of America’s most beloved toys and games for over 50 years. You can imagine how excited we are to collaborate with the world’s largest toy company.
- Ty
+ 8.22.10 | 7:45 pm
A little while back I had the opportunity to work on brand identity concepts for C.S. Lewis College, which is currently scheduled to commence instruction in Fall 2012 in Northfield, Massachusetts. I’m a big C.S. Lewis fan so this was a fun project. Ultimately they went with a typographic solution, but here are some studies that I thought were interesting.
I collaborated with my good friend and illustrator, Luke Daab, on these last two concepts. As a reference to Aslan from The Chronicles of Narnia books, we incorporated a secret lion into the illustration. Can you see it?
- Ty
+ 8.10.10 | 1:45 pm
Shark Week is in full swing on Discovery Channel! Here are some graphics I created for them. You can see these designs and other products in the Discovery Store. Happy Shark Week!
- Ty
+ 8.3.10 | 3:46 pm
When I found out that we were going to have a boy, I started to think about my own childhood and all of the things I loved when I was a kid. So I wanted to design an announcement that celebrated those things and captured that particular idea of boyhood wonder and adventure. I created this illustration and worked with the incredible team at Studio on Fire to have it letterpressed on 220lb. Lettra paper. They did a fantastic job on the printing. It really turned out great. I think it’s safe to say that this is my favorite project of all time. And definitely my favorite client.
This my original rough sketch of the idea.
And this was the actual illustration. I couldn’t be happier with the way it turned out.
- Ty
+ 7.22.10 | 4:00 pm
Here are some recently completed apparel designs we created for Barenaked Ladies, Dashboard Confessional and The Wallflowers.
- Ty
+ 7.7.10 | 9:15 pm
This is just incredible. Some friends of mine wound up getting to meet Michael Emerson (aka Benjamin Linus) and watched the LOST series finale at his home! They presented him with a signed set of my posters as a gift. And here they are. Wow.
These prints are available on abc.com
- Ty
+ 6.10.10 | 10:41 am
As luck would have it, last week I had the unbelievable opportunity to fill in for DocArzt and TVOvermind on the Red Carpet at the LOST Live Event at UCLA! I got a chance to meet the cast and the producers of the show and was lucky enough to have them sign some of the Lost prints I designed. Needless to say, the whole thing was an incredible experience. You can hear more about it on DocArtz’s podcast and on TVOvermind.com. Below are some of the pictures I took.
All of the Lost prints I designed and other merchandise are available at ABC.com…but I’m keeping this one.
- Ty
+ 5.20.10 | 10:27 pm
I am so excited to announce that ALL of the LOST merchandise I designed is now available for purchase! Below are some images of the artwork.
YOU CAN BUY THEM HERE.
“Smoke Monster”
3-color silk-screen on 18×24 100lb. white cover.
BUY PRINT NOW
“Dual-Locke”
2-color silk-screen on 18×24 100lb. white cover.
BUY PRINT NOW
“The Eye”
2-color silk-screen on 18×24 100lb. white cover.
BUY PRINT NOW
“LA X”
2-color silk-screen on 18×24 100lb. white cover.
BUY PRINT NOW
“The Numbers”
3-color silk-screen on 18×24 100lb. white cover.
BUY PRINT NOW
“Montand’s Arm”
3-color silk-screen on 18×24 100lb. white cover.
BUY PRINT NOW
“Bunny”
2-color silk-screen on 18×24 100lb. white cover.
BUY PRINT NOW
“Dharma Vans”
2-color silk-screen on 18×24 100lb. white cover.
AVAILABLE SOON HERE
- Ty
+ 5.11.10 | 12:40 pm
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