C.S. Lewis College Logo

A little while back I had the opportunity to work on brand identity concepts for C.S. Lewis College, which is currently scheduled to commence instruction in Fall 2012 in Northfield, Massachusetts. I’m a big C.S. Lewis fan so this was a fun project. Ultimately they went with a typographic solution, but here are some studies that I thought were interesting.

I collaborated with my good friend and illustrator, Luke Daab, on these last two concepts. As a reference to Aslan from The Chronicles of Narnia books, we incorporated a secret lion into the illustration. Can you see it?

- Ty + 8.10.10 | 1:45 pm

10 Comments

nice. i really like the top one a lot. and i see asian!

- James Martin + 8.10.10 | 2:00 pm

I’m a big fan of the crest – clean, delicate lines that read well at this size, anyway. But, I have to admit that the hidden lion in the portrait of Lewis is really creative, too. Nice work!

- Patricia + 8.10.10 | 2:01 pm

found it. great work as usual ty!

- Matthew Spiel + 8.10.10 | 2:07 pm

Ty, thanks for your work on this project. Really great stuff!

- Mike B + 8.10.10 | 2:29 pm

the crest is my favorite too! It took a while for me to find the lion but that’s awesome!

- Michelle McCoy + 8.10.10 | 2:31 pm

I am a fan of the crest as well although the illustration does add some personality to the college brand… we have actually done some design work for them as well.

- Sam Allen + 8.10.10 | 3:58 pm

Like the crest, the ones with his mug are kind of creepy.

- Cameron Jackson + 8.10.10 | 8:39 pm

I love the first one.. Very elegant! The one on their website doesn’t look good :|

- Saawan + 8.10.10 | 11:34 pm

As the resident artist for The C.S. Lewis Festival (cslewisfestival.org) I love this! Especially the hidden Aslan. Love the crest as well.

- Michael + 8.16.10 | 12:21 pm

Let’s hear it for Luke Daab too. That guy is amazing.

- Matt Sauter + 10.7.10 | 7:36 am
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