C.S. Lewis College Logo
A little while back I had the opportunity to work on brand identity concepts for C.S. Lewis College, which is currently scheduled to commence instruction in Fall 2012 in Northfield, Massachusetts. I’m a big C.S. Lewis fan so this was a fun project. Ultimately they went with a typographic solution, but here are some studies that I thought were interesting.



I collaborated with my good friend and illustrator, Luke Daab, on these last two concepts. As a reference to Aslan from The Chronicles of Narnia books, we incorporated a secret lion into the illustration. Can you see it?
- Ty
+ 8.10.10 | 1:45 pm
10 Comments
nice. i really like the top one a lot. and i see asian!
I’m a big fan of the crest – clean, delicate lines that read well at this size, anyway. But, I have to admit that the hidden lion in the portrait of Lewis is really creative, too. Nice work!
found it. great work as usual ty!
Ty, thanks for your work on this project. Really great stuff!
the crest is my favorite too! It took a while for me to find the lion but that’s awesome!
I am a fan of the crest as well although the illustration does add some personality to the college brand… we have actually done some design work for them as well.
Like the crest, the ones with his mug are kind of creepy.
I love the first one.. Very elegant! The one on their website doesn’t look good :|
As the resident artist for The C.S. Lewis Festival (cslewisfestival.org) I love this! Especially the hidden Aslan. Love the crest as well.
Let’s hear it for Luke Daab too. That guy is amazing.