360 Performance Driving

Most days, being a graphic designer is fairly mundane. Long hours in front of a computer. Searching for just the right Pantone color. Deciding between 6pt. or 7pt. type. But every once in a while…if you’re lucky…you get to do 360’s in a Lamborghini at 200mph.

A while back I designed the brand identity for 360 Performance Driving Academy, an elite training program where pros teach clients high-speed driving techniques. The logo was a simple, type-based solution, but the applications were very cool.

I designed a metal business card, similar to mine – which is two color (black & white) printed on die-cut aluminum, with embossed elements. I wanted the visual system to convey speed and motion but also the idea of control. So I tried to balance these dynamic, diagonal shapes with very structured type encasements and containers.

The same visual language was applied to a simple website concept, as well as vehicles and merchandise below.



I had the opportunity to actually go to one of the 360 programs, where world-class drifting champion, Samuel Hubinette was instructing. Here are a couple pictures and videos from the academy.


Samuel is known as “The Crazy Swede”. Which makes sense after you watch the videos above. Here is a logo I designed for his brand, Toxic Drift. I loved how this little mascot turned out.

- Ty + 8.27.10 | 5:00 pm

31 Comments

wow im very impress your guys…… INCREIBLES!!!

- camilografico + 4.2.13 | 12:27 am

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Excellent driving skills.

- Jhon brother + 10.19.18 | 3:50 am

Drive a car is not easy task, I think we should drive slow the car, so that we can control it.

- mariya + 11.5.18 | 1:32 pm

Car driving is too hard to me. i really scare to drive it.

- hallrobert + 11.6.18 | 11:28 am

We should learn car driving and the main thing is the control.

- Dell support + 3.20.19 | 12:03 am

lovely post.

- Epson support + 3.20.19 | 12:07 am

Credit goes to author.

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This post is mind blowing.

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