Mottsy Logo Design Movie

I recently completed a logo design for Mottsy – an innovative, online printing company. The client was really interested in the creative process and asked me to record my screen during the development of the logo. This time-lapsed movie is the result. (Be sure to hit the expand button in the bottom right corner to view it full size.)

At first I was a little self-conscious recording my screen…it felt like someone was looking over my shoulder, watching me design the logo. But eventually I got used to it, and it was an fun experiment. I’m not sure how interesting it is to watch me look through hundreds of fonts, scan sketches, plot points, check email, change songs in iTunes, etc. Let me know what you think…it helps that we sped it up. And threw a little music in there. Thanks, Jeff.

The following logos and variations are what I presented to the client. They ultimately chose the first one which I actually didn’t capture on video. Oh well, still a fun look behind the scenes at the brand identity development process.













After we explored a lot of color variations, we ended up pretty close to the original concept.


This is the final logo. We developed the tagline and their brand positioning as well. Keep an eye on – they should be launching their site in September. Should be pretty cool.

- Ty + 7.18.09 | 6:52 pm


Ty, this was amazing- I’m so glad you did this. I loved getting to peek into your creative process!

- Cathi + 7.18.09 | 8:34 pm

Ty, incredible. You have captured the process of design so well in this little video. Not only did I relate to the process, but the work is incredibly creative and inspiring!

- Bill Chiaravalle + 7.18.09 | 9:17 pm

Awesome! I can only imagine what mine would look like if I recorded ir!

- Diane Faye Zerr + 7.19.09 | 8:21 am

Looks great man. I love seeing stuff like this.

- Aaron Martin + 7.20.09 | 7:15 am

Thanks for sharing the making of this project. It’s hard to select the one I like best, as I don;t know the business, but they had great stuff to chose from.

- dentednj + 7.20.09 | 12:21 pm

thank you for this. awesome job! it was great to watch the design process. i hope to see more.

- Raquel Buckley + 7.20.09 | 12:26 pm

Yeah, very cool. It’s awesome to see how another designer works. The one they picked is pretty kick ass as well!!

- Marek Hosek + 7.20.09 | 12:37 pm

That was a lot of fun Ty, thanks for sharing!

- Jeff Andrews + 7.20.09 | 4:36 pm

Ty- That piece was amazing. Reminds me of an Apple commercial.

- Kraig Kalashian + 7.20.09 | 6:18 pm

Ty – holy crap that is cool! I so need to learn Illustrator better…and is that the music from Pee Wee’s Big Adventure????? Love it!

- Sara Kalashian + 7.20.09 | 7:18 pm

Thanks, everyone! Glad you enjoyed this. I will plan on doing it again on the next logo project. I will also get this comment thing fixed so it doesn’t make the blog look weird.

- Ty + 7.20.09 | 7:40 pm

Super cool video! Glad people can see the process! This could be used when billing a client for design time!

- Scott + 7.20.09 | 10:05 pm

Very cool. Thanks for sharing! It’s always nice to see the processes that other people go through.

- Amanda + 7.20.09 | 10:20 pm

Pretty awesome. Thanks for sharing the process.

But, seriously, perfect choice on accompanying music!

- William + 7.20.09 | 11:08 pm

Fantastic and great result.

- Matt Trimarchi + 7.20.09 | 11:39 pm

Truly & amazingly fun to watch. Something scary about how one tend to work exactly in the same way! Thanks for sharing!

- Simen Grankel + 7.21.09 | 1:22 am

Interesting video and a really nice end product, congratulations. Out of interest, which program did you use to capture the desktop?

- Sam + 7.21.09 | 5:25 am

Wow!! I am totally overwhelmed with the response to the video! Thanks for all of the comments and compliments! While I was recording it, I thought I might be creating the world’s most boring movie ever…glad that everyone likes it. Sam, I used iShowU HD to record the screen. Pretty cool little app – I think it was 30 bucks.

- Ty + 7.21.09 | 9:38 am

Not boring at all, and a great insight into some of the routine tasks us designers go through.

- David Airey + 7.21.09 | 10:26 am

I wish every client could see this video so they would stop saying things like “why does it cost so much, it’s just a bunch of circles and some type?”

- Joe Breiter + 7.21.09 | 2:12 pm

Hey, that was cool, i totally relate with it, and is good to see the way others work, it would be good to have that video in real time to show clients before they see prices, he he!

- Pablo Marin + 7.21.09 | 3:34 pm

Ty, this came out great! :)

- Jeff Rogers + 7.21.09 | 8:10 pm

for a design dabbler, this is so encouraging, and what is that perfectly upbeat and energizing music? thanks so much!

- patty + 7.22.09 | 12:12 pm

The music is from Pee-Wee’s Big Adventure. A classic.

- Ty + 7.22.09 | 12:19 pm

Great! I loved it! Awesome job!

- Rafael + 7.22.09 | 5:57 pm

That’s is exactly the process! I feel like I should invoice someone after watching it!

- Linda + 7.22.09 | 10:13 pm

Excellent. That’s pretty much my process, especially the hours going through FontExplorer with your finger permanently on the down button!
Every potential/existing client should be shown that to get an idea of the hard graft that goes into creating a logo or if they ever question their invoice.

- andy + 7.23.09 | 5:40 am

You are an awesome designer. Thanks for sharing.


- Gregory Gilmer + 7.24.09 | 2:59 pm

This video is THE definitive argument against cheap/crowdsourced/99 logo designs!

- Catherine Azzarello + 7.26.09 | 9:10 am

Absolutely fantastic! And potentially a great tool to show new clients just how much effort goes into creating their logo. Well done!

- Koodoz Design + 7.26.09 | 10:55 pm

This is brilliant! It’s great to get a peek into a designer’s work flow, and the music just made it epic.

- Alison Rowan + 7.26.09 | 11:34 pm

I enjoyed watching how you designed the logo from the ground up. In similar fashion, before I moved strictly to web design, I would sketch my ideas. The success rate of sketching and thinking through the different concepts was astounding. Great job and great design!

- Skylar Hartman + 7.27.09 | 3:02 pm

Thanks TY, I’ll check iShow out.

- Sam + 7.28.09 | 3:29 am

Very fun! Posted this in this week’s news.

- Cathy Fishel + 7.30.09 | 8:56 am

Thanks for the big smile that video brought to my face today.

- Astrid + 8.3.09 | 12:51 am

Wow! You have a huge screen estate, what monitor are you using and it’s resolution?

Cool video! Nice logo!

- Rom + 8.3.09 | 9:29 pm

Very, very interesting! Thank you very much for the insight into your design process.

- Krzysztof Rondomański + 8.5.09 | 1:31 pm

Great work guys – very well done – this is a very cool execution. And the logo rocks too !

- Darren Wilson + 8.7.09 | 1:51 pm

Some lovely designs. I know how you feel about showing your work in progress, but there’s a lot of misunderstanding about still regarding the amount of time and effort that goes into putting together a quality piece of branding like this. This kind of video can really help to counter that misunderstanding. Thanks.

- Sam + 8.14.09 | 3:37 am

wow that´s very nice – must post this on my blog! THX

- fabz + 8.16.09 | 5:25 am

I’m going to play devils advocate here. Brand design isn’t about looking pretty. What does this have to show about printing? Looking at the logo with no context, this could be for any company.

- Randy + 11.1.09 | 4:04 pm

I’m a student of communication arts and this video helped me a lot. I’m going to show it to my class.
Btw, the logo is great.

- Bel + 11.8.09 | 12:57 pm

This has to be a great tool to show your prospective clients on how much work goes into a design…Great job!!

- Print Samples + 1.22.10 | 2:47 pm

Simply brilliant! I was excited to see we follow a very similar workflow however your work simply blows me away!! You keep doin’ what you do and I’ll keep learning.

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I would actually love watching this in slowmotion! I’m studying graphic design and still in the learning process, so this video would definetively help a lot if I could watch it in slow motion. NICE design by the way! :) Are you using Adobe Illustrator?

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Love the colour and clarity!

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