CBS commissioned Mattson Creative to design a series of animations based on their current hit shows. We created bold and colorful graphic interpretations for ten of their top programs. The individual spots aired nationally in 2012 and the complete 60 second sequence, featuring all of the shows, was used to open the CBS Upfront at Carnegie Hall.
“Ty created a series of animated on-air spots that were unlike anything I've ever seen before. They were beautiful, clever, bold and a unanimous hit with everyone who saw them. Ty's creativity and talent are boundless. I'm so grateful to have met him and look forward to our next project together.”
– Lori Shefa, Senior Vice President On-Air Promotion, CBS