Discovery Kids Rebrand

Discovery Kids started in 1996 as an extension of Discovery Channel but has since grown into an international retail and entertainment brand. We worked closely with Discovery Kids to align its new look with the Discovery Communications parent brand while still reflecting its unique character. The new identity encompasses a new logo, a packaging system, and a comprehensive style guide.





- Ty
+ 8.23.10 | 9:26 pm
8 Comments
Great job guys, loving the energy!
With branding like this and products such as a tornado maker they are certainly onto a winner!
Fantastic work! Awesome packaging – and it works! My 7 year old was looking over my shoulder and excitedly asked for the night vision goggles and tornado lab!
Like always! Amazing work Ty!
ridic.
Great stuff as always Matt. Congratulations.
Really nice work. Clean and fun at the same time!
Great design mate, right on target with the “Discovery channels” branding.
Beautiful work!