Audi Storybook


Characterized by state-of-the-art technology, revolutionary engineering and progressive design, Audi is one of the most respected brand names in the world. Working closely with Audi’s advertising agency, VBP, I illustrated a 28-page book celebrating the legendary carmaker’s rich history of innovation.

















- Ty + 12.9.13 | 2:44 pm


Looks good Ty.

- Brian + 12.12.13 | 11:47 am

This looks awesome! My hubby is a bit of a VW/Audi enthusiast, is the book or any of the prints available for purchase?

- Emi + 12.12.13 | 6:18 pm

[…] Creative recently had the opportunity to work with Audi on a 28-page book that celebrates the carmaker’s history. Check out the gorgeous illustrations […]

[…] a sneak peek into the book in the video below, and head over to Mattson Creative for […]

[…] vía Mattson Creative […]

[…] Amerikaanse ontwerpstudio Mattson Creative maakte een fraai prentenboek, waarin op 28 pagina’s met minimalistische illustraties de geschiedenis van Audi wordt […]

My deepest respect to the designer of this inspiring book! In fact, I’m about to lecture this saturday about the publications a company can do to promote knowledge among workers and clients and this is the perfect sample, specially when the target market goes as far as children! That is amazing! Thank you so much for this great book!

- JOHNNY inside® + 12.18.13 | 8:41 am

I want it, where can I buy it in México?

- Sangelle + 12.19.13 | 8:48 am

[…] illustrative concept for the same campaign, but targeted toward a different audience:  Children. It Couldn’t Be Done:  An Audi Story is a 28-page book describing the biggest milestones in Audi’s rich history. Obviously, the […]

[…] Creative recently had the opportunity to work with Audi on a 28-page book that celebrates the carmaker’s history. Check out the gorgeous illustrations […]

[…] Kooperation mit Venables Bell & Partners und Ty Mattson, dem Grafikdesigner von Mattson Creative erstellte Audi ein Kinderbuch mit dem Titel “It Couldn’t Be Done – an Audi […]

[…] s’intitule « It Couldn’t Be Done » et raconte tout ce que la marque a réussi à faire, alors que tout le monde pensait […]

[…] & Partners, em conjunto com o designer gráfico Ty Mattson, do estúdio do Sul da Califórnia Mattson Creative, criaram o […]

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