360 Performance Driving
Most days, being a graphic designer is fairly mundane. Long hours in front of a computer. Searching for just the right Pantone color. Deciding between 6pt. or 7pt. type. But every once in a while…if you’re lucky…you get to do 360’s in a Lamborghini at 200mph.
A while back I designed the brand identity for 360 Performance Driving Academy, an elite training program where pros teach clients high-speed driving techniques. The logo was a simple, type-based solution, but the applications were very cool.
I designed a metal business card, similar to mine – which is two color (black & white) printed on die-cut aluminum, with embossed elements. I wanted the visual system to convey speed and motion but also the idea of control. So I tried to balance these dynamic, diagonal shapes with very structured type encasements and containers.
The same visual language was applied to a simple website concept, as well as vehicles and merchandise below.
I had the opportunity to actually go to one of the 360 programs, where world-class drifting champion, Samuel Hubinette was instructing. Here are a couple pictures and videos from the academy.
Samuel is known as “The Crazy Swede”. Which makes sense after you watch the videos above. Here is a logo I designed for his brand, Toxic Drift. I loved how this little mascot turned out.
wow im very impress your guys…… INCREIBLES!!!
Ein übliches Arbeitsgerät im Zuge der Sauerstofflangzeittherapie ist der Konzentrator mobil. In jenem Apparat wird der Sauerstoff seitens der Luft geteilt und über einen Inhalator in konzentrierter Form abgegeben. Im Automat befindet sich ein Filter, der die Raumluft reinigt und aufbereitet. Zum Gebrauch kommt nebst einem Sauerstoffkonzentrator allg. die Molekularsiebtechnik, bei welcher der Sauerstoff, der in der durchschnittlichen Raumluft zu 21 Prozent vorkommt, auf 90 respektive 96 Prozent angereichert wird. Dem Klienten wird der konzentrierte Sauerstoff mithilfe eines Schlauchs zugeführt. Der Schlauch mündet unterdies in eine Nasenbrille.
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Excellent driving skills.
Drive a car is not easy task, I think we should drive slow the car, so that we can control it.
Car driving is too hard to me. i really scare to drive it.
We should learn car driving and the main thing is the control.
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