Rogue Octopus Brand Identity

We recently designed a simple brand identity system for Seattle-based music licensing group, Rogue Octopus. We worked closely with Sub Pop expat, Jen Czeisler to realize her vision for the new brand. The result is simple, striking and unexpected.

 

We designed a double-sided letterpressed business card which was printed impeccably by our friends at Studio On Fire. 110lb. Crane Lettra Flourescent White duplexed with 100lb. French Pop-Tone Razzle Berry cover to get to an overall weight of 210lb. The tentacles on both sides of the card are tonal impressions and the type on the back is engraved white ink.