Thought For Food

This was a fun project for a great client. Lunar is an incredible multidisciplinary design firm with offices in California, Europe and Hong Kong. I worked with their San Francisco team to develop a brand campaign around a student competition that they held. At this year’s IDSA conference in Portland, Lunar challenged students to rethink the way we transport food by creating a container made from found objects. I developed the name and logo for the competition, and applied the identity to posters, t-shirts, tags and cards.

Since the theme of the conference was DIY, I proposed that they actually print the campaign internally instead of hiring it out. The Lunar team was so excited to experiment with screen printing, they wound up creating all of the pieces of the campaign themselves. So cool!

- Ty + 10.6.10 | 2:51 pm

15 Comments

So simple and elegant. Well done!

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great project, I like the design on the cards and on the shirts. I congratulate you because you are very talented

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المطرقة: تستخدم لضرب المواد الصلبة بقصد التأثير عليها بدفع داخلي ، كما هو الحال في دق مسمار في الخشب ؛ لماذا تختلف العديد من الأنواع والأحجام وفقًا للاستخدام.
مفك البراغي: يستخدم لقلب المسمار لإدخاله أو إزالته من سطح خشبي ، ويتميز برأس يتناسب مع فتحة المسمار
المسامير والبراغي: وهي على شكل قضيب معدني بنهاية مدببة. تختلف المسامير عن البراغي من حيث أن لها سطح أملس حيث يسهل نقلها إلى الخشب بينما المسامير لها سطح مسنن بنمط مستمر ومستمر. تسهل الدوائر المترابطة عملية التدحرج
المنجرة: طاولة خشبية يقوم عليها النجار بمعظم أعماله
دسار: هو شكل قضيب صغير مصنوع من مادة صلبة ويستخدم لتثبيت قطع الأثاث معًا.
كماشة: تستخدم فكها القوي لعمل حركة دائرية للمسامير أو الأسلاك الصلبة
مسطرة الخشب: تستخدم لقياس وتحديد حجم الخشب

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