SXSW 2020 Merchandise

An unparalleled festival of music, film and technology, South by Southwest draws hundreds of thousands to Austin, Texas each Spring. Every year the conference selects an artist to design the iconic SXSW "Big Bag" received by every attendee. Mattson Creative was honored to be chosen to create artwork for the 2020 conference – which expanded into apparel, prints and other merchandise. Sadly, due to the global Coronavirus pandemic, the gathering was cancelled for the first time in the conference's 34 year history. However SXSW decided to release our collection despite the cancellation, creating a unique opportunity to celebrate and support the SXSW community. Click here to visit the SXSW store.