Sesame Street is one of the most beloved brands in the world, defined by timeless characters and joyful learning. We were honored to partner with Sesame Workshop to refresh the brand identity and explore new packaging expressions. Our approach balanced restraint and play—introducing subtle dimensional enhancements to the iconic logo while developing a variety of bold, expressive packaging concepts that celebrate the joy and creativity at the heart of Sesame Street.
Sesame Street Brand Identity & Packaging
