The Macy's Thanksgiving Day Parade has been an American tradition since 1924. Each year the beloved parade draws millions of spectators and signals the beginning of the holiday season. Mattson Creative was thrilled to collaborate with Macy's to create the brand campaign for the 2023 Thanksgiving Day Parade. We worked closely with the iconic retailer to create an array of vibrant visuals that capture both the joyful spirit and the rich heritage of this exceptional celebration.
Macy's Thanksgiving Day Parade 2023
