From the imagination of John Krasinski and starring Ryan Reynolds, IF is a magical adventure into the fanciful world of imaginary friends. We worked closely with our real-life friends at Paramount to design a wonderful and whimsical style guide to support the consumer product launch of the fantastical film.
IF Style Guide
![IF 01](/uploads/work/IF_01.jpg)
![IF 02](/uploads/work/IF_02.jpg)
![IF 03](/uploads/work/IF_03.jpg)
![IF 04](/uploads/work/IF_04.jpg)
![IF 05](/uploads/work/IF_05.jpg)
![IF 06](/uploads/work/IF_06.jpg)
![IF 07](/uploads/work/IF_07.jpg)
![IF 08](/uploads/work/IF_08.jpg)
![IF 09](/uploads/work/IF_09.jpg)
![IF 10](/uploads/work/IF_10.jpg)
![IF 11](/uploads/work/IF_11.jpg)
![IF 12](/uploads/work/IF_12.jpg)
![IF 13](/uploads/work/IF_13.jpg)