Bright, bubbly, and distinctly refreshing, Fanta is one of the oldest beverage brands of The Coca-Cola Company and its second largest outside the United States. As part of a global rebrand, Mattson Creative was tasked with exploring what a “FantaLand” might look like. The result is a vibrant, fruit-fueled paradise inspired by Fanta’s own playful history of colorful, upbeat advertising.