Since first plotting to take over the world in 2010, Despicable Me has gone on to become the highest grossing animated film franchise in history. Mattson Creative is proud to have been there from the beginning, working alongside Universal Pictures and Illumination Entertainment to develop a dastardly array of style-guides, products, promotions, and retail experiences to support the continuing misadventures of everybody’s favorite evil villain and his lovable band of loyal Minions.
Despicable Me
