Speaking at Target



This month, I had the honor of returning to Target headquarters to speak during their Fall National Week about creativity, imagination and wonder. I had a great time sharing my story and some recent work with the attendees.


Photos by Steve Allen for Target.

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Dexter Silkscreen Intro

This is cool. My friends at Vahalla Studios print all of the Dexter posters I make. This is what it looks like.

- Ty + 1.19.12 | 1:28 pm


That is AWESOME. I have all your Dex posters and love their work! Mad love.

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Crazy Hare Logo

We just finished designing a logo for a new racing/lifestyle brand called Crazy Hare. This was a fun project and I liked a lot of the concepts that we developed so I thought I would share a few of our ideas. Ultimately the client went with the first design below, because the emphasis on speed and motion…but I really like how the last two concepts play off the the name from a conceptual standpoint.


- Ty + 3.23.11 | 10:23 am


oh man these are fantastic! i can see why they went with the direction they chose if they are racing company, but all of them are GREAT!

- Steve + 3.23.11 | 4:55 pm

Thanks, Steve!

- Ty + 3.23.11 | 4:55 pm

From an artist’s standpoint, I appreciate that you post the various concepts amongst the final design. To me they represent all the pitstops the mind has made during that journey through the imagination. It’s too easy to get attached to a favorite, despite there always being another idea that better represents the purpose. Love the wildness of #2, the idea of #5, and absolutely adore the abstract curves of #4.

- cmac + 3.23.11 | 10:39 pm

Hi Ty, I follow your work through your mom. I too have a son with DS. As far as your work… It’s great! After viewing all designs, number 3 does it for me. I have some experience in this field, and #3 is 1.identifiable immediately. The brain can process this image in a nano second (isn’t that what your client wants?) 2. with a different wheel element in the rear open space, your client could use this for a complete line, from auto to bike etc. and 3. just the eye touches on the “crazy” element. The font is ok. Great work thought. Wonderful concepts. Love all the other comments as well. Some great thinkers. I love the comment above regarding “Pitstops”

- John + 3.24.11 | 8:43 am

I love them all, but especially #3! I do have a question though. Why is the #1 hare (the chosen one) facing the opposite direction of the other concepts? Moving “backwards?”

- Ben + 3.25.11 | 2:21 pm

[...] I really hate designing logos. It’s my least favorite design challenge as it is just that—a challenge! Logos need to be timeless, appropriate for their target market, and easily applicable across many mediums. So basically, it’s just hard. I do love a challenge though… here’s a logo by Ty Mattson for Crazy Hare, a new racing/lifestyle brand. I love the clean lines creating motion and the abstract visual of a hare. You can see the unused concepts on his blog. [...]

Your work continues to inspire me!

- Vincent + 3.28.11 | 2:00 pm

I really dig the final concept pictured because I get a Donnie Darko vibe from the image, which is nothing near the client’s desire, but Frank was, without a doubt, a crazy hare.

- Joe + 3.30.11 | 8:21 pm

You should not have shown them the one they picked. (As is always the case.) It’s hard to tell that it is a “hare”. If a had not seen the others
I would not have known that it was a “hare”. I thought it was a person kicking a ball.
The other 3 are much stronger. NICE JOB on numbers 3 and 4 (my fav).

- JOE! + 4.14.11 | 1:33 pm

Wow..These are great! It’s always interesting to see a designer’s initial ideas and concepts. Thank you for the post.

- Irina + 4.25.11 | 1:08 pm

Hey Mattson, this band is using your logo you designed without permission. Straight up stole it.

The “artist” is named Chanel Crowley, I think you should know about this.

- Joselyn + 2.18.14 | 4:35 pm

Just as a follow up, Chanel Crowley had absolutely nothing to do with “stealing” the image. I wrote an email directly to Mattson Creative and claimed responsibility. Chanel Crowley only painted what I’d used as “placeholder art” – intended as inspiration for the style of art I’d planned to pitch to bandmates as we developed a name / brand. I fucked up and let what was intended as temporary go unchecked by other folks who thought it was a logo and started incorporating the image into flyers and paintings, etc. We’ve already changed our artwork, removing Mattson Creative works, and also asked Mattson Creative a price for licensing, etc., with no response. It was a dumb fuck up by a dumb dude that plays guitar, but certainly no fault of Chanel Crowley – She assumed that was a logo we’d created and decided on. I don’t want to besmirch another artist’s name nor take credit for anyone’s original work.

- Knuck + 11.26.14 | 12:15 am

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- Heath + 7.22.15 | 2:07 pm
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