The winning entries have been announced and 6 of our logos will be featured in LogoLounge Volume 7! We’re honored to have these designs included in the best-selling series. The book will be out next year, but you can see the selected logos below.
Usually when I’m working on a logo project I’ll do hundreds of sketches, explore a wide variety of executions, and then work through multiple rounds of revisions with the client to get to the best solution. But every once in a while I’ll have a project like this, where the logo almost designs itself.
I got a call from Natalie Ebnet, a talented editor who’s worked on shows for NBC, CBS, VH1, TLC, Discovery and others. She wanted to develop a brand identity and business cards. I had the idea for the logo while we were talking on the phone and showed her the concept the next day. She loved it, and that was it. One idea. No revisions. Done.
We applied the logo very simply to business cards. The cards are a 2.5″ square and are printed on 110lb. Crane Lettra Flo White which we duplexed to get to 220lbs, so they are extremely thick. Because the logo is so colorful, we used 4 color offset printing on the front and a printed a spot color on the back. We just got them back from the printer this week and they turned out great!
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Whoa. Those are solid! Love the concept and the execution, Ty. Well done, sir.
Awesome—so clean and simple. Looks great!
So smart. Shadow is a great touch!
man, these are so brilliant. wow. well done. out of curiosity, what size run of these cards did you do?
So unbelievably creative, Ty. I love the scissor’s shdow.
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Each year Graphic Design USA publishes the Logo Lounge Trend Report and we’re excited that one of our logo concepts for Discovery Channel was selected to appear in this year’s edition.
It’s always an honor to be recognized by Logo Lounge but to be included in the trend report is a special distinction, because the small selection of logos represents the most progressive and fresh identity work being done in the industry. This is our third year to appear in the annual report and we are very proud.
You can view the full report here.
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I thought I recognized it! It’s super catchy! Well done, Ty!
Same here. It reminds me of the birth announcement you designed, only more simplistic. Very cool.
-Brad
Congrats Ty!
Just got these little beauties back from the printer and I love the way they turned out! We designed this logo and business card for Rogers Reel, a Southern California based film and video production company. The business cards are letterpressed on 200lb duplexed Wausau Eclipse Black paper. We printed with metallic silver ink on both sides and on all 4 edges. The cards are petite, 2×2″ which, along with the reflective ink, gives them a very special quality. Our friends at Studio On Fire printed the cards and we couldn’t be happier with the results.
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awesome!
very cool business cards and you did a Great Job!!!!!!!!!!!!!!!!!
Love it, bro
I like it!
Very nice.
This gives me a designer B*** ON… – true story
We just finished designing a logo for a new racing/lifestyle brand called Crazy Hare. This was a fun project and I liked a lot of the concepts that we developed so I thought I would share a few of our ideas. Ultimately the client went with the first design below, because the emphasis on speed and motion…but I really like how the last two concepts play off the the name from a conceptual standpoint.
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oh man these are fantastic! i can see why they went with the direction they chose if they are racing company, but all of them are GREAT!
Thanks, Steve!
From an artist’s standpoint, I appreciate that you post the various concepts amongst the final design. To me they represent all the pitstops the mind has made during that journey through the imagination. It’s too easy to get attached to a favorite, despite there always being another idea that better represents the purpose. Love the wildness of #2, the idea of #5, and absolutely adore the abstract curves of #4.
Hi Ty, I follow your work through your mom. I too have a son with DS. As far as your work… It’s great! After viewing all designs, number 3 does it for me. I have some experience in this field, and #3 is 1.identifiable immediately. The brain can process this image in a nano second (isn’t that what your client wants?) 2. with a different wheel element in the rear open space, your client could use this for a complete line, from auto to bike etc. and 3. just the eye touches on the “crazy” element. The font is ok. Great work thought. Wonderful concepts. Love all the other comments as well. Some great thinkers. I love the comment above regarding “Pitstops”
I love them all, but especially #3! I do have a question though. Why is the #1 hare (the chosen one) facing the opposite direction of the other concepts? Moving “backwards?”
[...] I really hate designing logos. It’s my least favorite design challenge as it is just that—a challenge! Logos need to be timeless, appropriate for their target market, and easily applicable across many mediums. So basically, it’s just hard. I do love a challenge though… here’s a logo by Ty Mattson for Crazy Hare, a new racing/lifestyle brand. I love the clean lines creating motion and the abstract visual of a hare. You can see the unused concepts on his blog. [...]
Your work continues to inspire me!
I really dig the final concept pictured because I get a Donnie Darko vibe from the image, which is nothing near the client’s desire, but Frank was, without a doubt, a crazy hare.
You should not have shown them the one they picked. (As is always the case.) It’s hard to tell that it is a “hare”. If a had not seen the others
I would not have known that it was a “hare”. I thought it was a person kicking a ball.
The other 3 are much stronger. NICE JOB on numbers 3 and 4 (my fav).
Wow..These are great! It’s always interesting to see a designer’s initial ideas and concepts. Thank you for the post.
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very cool congrats!
Once again Ty, you’ve given me another piece of awesome work to watch till 4am! I’ve always seen Saul Bass in your work, but now, its really come to life! Amazing work as always!
loving the Market Flats logo! very nice.