67th Annual Emmy Awards


Last week our branding for the 67th Annual Emmy Awards was seen by millions of people all over the world. We are so honored to have been able to create this year’s key art and attend the event to see it for ourselves! What an amazing experience!




- Ty + 9.29.15 | 2:06 pm


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Speaking at Target



This month, I had the honor of returning to Target headquarters to speak during their Fall National Week about creativity, imagination and wonder. I had a great time sharing my story and some recent work with the attendees.


Photos by Steve Allen for Target.

- Ty + 9.28.15 | 4:13 pm


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Portfolio Books


We receive a lot of requests for our this book, so we decided to make them available in our online shop. This 4-color, offset-printed, softcover portfolio book is 76 pages and features 40+ different graphic design projects for such clients as ABC, Coke, Audi, CBS, Discovery Channel, Dreamworks, Mattel, Nickelodeon, Showtime, Target, Universal and much more. This is the promo book that we give to our clients and prospects to share our body of work. Order your copy today.



We love the embossed logo on the front cover.



We are very excited to have these now available in our online shop for other designers & creatives to see what we’ve been working on.

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67th Annual Emmy Awards Key Art


I’m honored and excited to share the key art we created for this year’s Emmy Awards! Full press release below:


The Television Academy today unveiled a bold new design to be used for this year’s Emmy® Awards key art. Famed designer Ty Mattson, known for the stylish work he has done for television networks and various brands, was tapped to help design the key art for the 67th Emmy Awards.

“This year’s imagery represents the most dramatic departure for Emmy Awards key art in Academy history,” said Maury McIntyre, President and COO of the Television Academy.

“We broke with traditional, photo realistic designs of previous years,” said the Academy’s Senior Creative Director Scott Buford, “and collaborated with Mattson Creative to create a direction that was striking, simple and would reflect the Television Academy’s path of change and growth.”

The result is a black and gold “hero” or “goddess” image for Emmy, which has roots in timeless Art Deco, with rich color, bold shapes and assertive symmetry. She’s a rare departure from being portrayed in pure gold, yet still stands as a forward-thinking icon in television excellence. The new key art will be utilized across multiple platforms including the website, advertisements, collateral materials and motion graphics.

The 67th Primetime Emmy Awards, hosted by Andy Samberg, airs live Sunday, September 20 (8:00 PM ET / 5:00 PM PT) on FOX and will originate from the Nokia Theatre L.A. LIVE in Los Angeles.


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[...] of people all over the world. We are so honored to have been able to create this year’s key art and attend the event to see it for ourselves! What an amazing [...]

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Mattson Creative on Instagram

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I’ve realized that over the last year I’ve published relatively few blog posts, but I’ve shared hundreds of pictures on Instagram. So if your interested in more frequent glimpses of the studio, our work and other real-time snapshots then follow me there: @tymattson

- Ty + 5.17.15 | 12:30 am


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