Mattson Creative

Zoobles Style Guide

Zoobles emerged as the breakout girls’ toy brand of 2010, and these cute, quirky creatures continue to make gains in the small doll category at retailers nationwide. We worked closely with Cartoon Network to develop a comprehensive style guide for this exciting Spin Master brand.

Shark Week 2011

Shark Week 2011 kicked off last night on the Discovery Channel and I couldn’t be more excited! Here is a design that I created for this year’s campaign. Posters, mugs and tees are available in the Discovery.com store. Happy Shark Week!

Natalie Ebnet Logo & Business Cards

Usually when I’m working on a logo project I’ll do hundreds of sketches, explore a wide variety of executions, and then work through multiple rounds of revisions with the client to get to the best solution. But every once in a while I’ll have a project like this, where the logo almost designs itself.

I got a call from Natalie Ebnet, a talented editor who’s worked on shows for NBC, CBS, VH1, TLC, Discovery and others. She wanted to develop a brand identity and business cards. I had the idea for the logo while we were talking on the phone and showed her the concept the next day. She loved it, and that was it. One idea. No revisions. Done.

We applied the logo very simply to business cards. The cards are a 2.5″ square and are printed on 110lb. Crane Lettra Flo White which we duplexed to get to 220lbs, so they are extremely thick. Because the logo is so colorful, we used 4 color offset printing on the front and a printed a spot color on the back. We just got them back from the printer this week and they turned out great!

Dr. Giggles Posters

Last year when I toured the Dexter set, I had the opportunity to meet Manny Coto, who is one of the executive producers of the show. Manny introduced me to the Polish Poster Shop which is an incredible archive of European versions of American movies. It’s very interesting to see these radically different interpretations of films like The Big Lebowski, Gone with the Wind, and Crocodile Dundee 2. I was really inspired by these prints, so I decided to create a series of Polish posters for Dr. Giggles, the horror film that Manny wrote and directed.

Harvest 2011 Poster Series

Harvest is an annual summer event in Southern California. A modern incarnation of the old-time, big-tent spiritual revivals, the gathering attracts thousands of people each year. Traditionally the event is hosted at Angel Stadium, but this year, Harvest will also expand to Los Angeles for one night at Dodger Stadium. For this year’s campaign, I was asked to create a poster series that would celebrate both the Anaheim and the Los Angeles events.

This was a really fun project because I had designed the branding for their campaign back in 2001. I was fresh out of school and it was one of my very first projects. So it was neat for me to approach the same design challenge, ten years later.