Discovery Kids started in 1996 as an extension of Discovery Channel but has since grown into an international retail and entertainment brand. We worked closely with Discovery Kids to align its new look with the Discovery Communications parent brand while still reflecting its unique character. The new identity encompasses a new logo, a packaging system, and a comprehensive style guide.

I collaborated with my good friend and illustrator, Luke Daab, on these last two concepts. As a reference to Aslan from The Chronicles of Narnia books, we incorporated a secret lion into the illustration. Can you see it?

This my original rough sketch of the idea.

And this was the actual illustration. I couldn’t be happier with the way it turned out.

[UPDATE]
Thanks to everyone who has commented or emailed. Originally I created this for a friend who was helping to promote a church benefit concert…but honestly I would love to for the art to be used to do as much good as possible, for as many people as possible. So let me look into it to see how we can do that. I will let you know.

[SECOND UPDATE - 5/10/10]
Okay! Again, thanks to everyone who has commented or emailed about this poster. Here’s what I’m going to do. I’d like to donate this art to help with flood relief in the broadest possible way. So instead of printing these myself, or working exclusively with one organization, what I’m going to do is give the art to anyone who wants to use it to raise money. You can create prints, stickers, t-shirts…anything and everything that you think will help.

The only thing that I would ask is that 100% of all proceeds to any of the following charities:

The Community Foundation of Middle Tennesee
Hands On Nashville
Nashville Red Cross
2nd Harvest Food Bank of Middle Tennessee
Samaritan’s Purse

ALL OF THE ART FILES CAN BE DOWNLOADED HERE.

I’ve added some new designs that incorporate the “We Are Nashville” slogan, and some t-shirt designs as well. Originally the design was created to promote a concert. I hope they still use it. I hope Cool People Care create shirts and stickers and sell them on their site. I would love it if Hatch Show Print created some one-of-a-kind posters! If you have a print shop, make posters. If you can make t-shirts, make t-shirts. Feel free to use the art however you want. Feel free to improve it or create different variations…it’s up to you. Just make sure all proceeds to go the charities above.

Nashville is home to some amazingly creative artists. My hope is that my art does the most good for the most people. I can’t wait to see what you do with it.

We Are Nashville,
Ty

Here is a recent logo I created for Josh Elliott Photography. Loved the simplicity of this idea. Josh is a great photographer. Check out his new site here.

Just got these custom metal tags back from the printer. They turned out great! I designed these for the new Pocono Modern furniture. Each piece in the line is custom-made and will feature these logo tags.

Maroon 5 is currently on the road playing a limited number of shows at East Coast colleges. I designed new merch for their Fall tour. This design was my favorite. Check out and buy the new merch here.

Some new fun stuff for Pocono Modern this week. A simple, one-page catalog to promote the company’s new furniture line. They created these pieces from the extra materials after they built the Martindale home. Great example of reuse. Cool furniture.