Discovery Kids started in 1996 as an extension of Discovery Channel but has since grown into an international retail and entertainment brand. We worked closely with Discovery Kids to align its new look with the Discovery Communications parent brand while still reflecting its unique character. The new identity encompasses a new logo, a packaging system, and a comprehensive style guide.
A little while back I had the opportunity to work on brand identity concepts for C.S. Lewis College, which is currently scheduled to commence instruction in Fall 2012 in Northfield, Massachusetts. I’m a big C.S. Lewis fan so this was a fun project. Ultimately they went with a typographic solution, but here are some studies that I thought were interesting.
I collaborated with my good friend and illustrator, Luke Daab, on these last two concepts. As a reference to Aslan from The Chronicles of Narnia books, we incorporated a secret lion into the illustration. Can you see it?
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nice. i really like the top one a lot. and i see asian!
I’m a big fan of the crest – clean, delicate lines that read well at this size, anyway. But, I have to admit that the hidden lion in the portrait of Lewis is really creative, too. Nice work!
found it. great work as usual ty!
Ty, thanks for your work on this project. Really great stuff!
the crest is my favorite too! It took a while for me to find the lion but that’s awesome!
I am a fan of the crest as well although the illustration does add some personality to the college brand… we have actually done some design work for them as well.
Like the crest, the ones with his mug are kind of creepy.
I love the first one.. Very elegant! The one on their website doesn’t look good :|
As the resident artist for The C.S. Lewis Festival (cslewisfestival.org) I love this! Especially the hidden Aslan. Love the crest as well.
Shark Week is in full swing on Discovery Channel! Here are some graphics I created for them. You can see these designs and other products in the Discovery Store. Happy Shark Week!
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You’re awesome.
Frenzy. Yes.
Love these!
loving the middle one!
nice!
Dude, it’s about time someone did this right. Nice work Ty!
I think you should make Shark Week temporary tatoos…people are REALLY mad for SW!
nice work!
Great work, as always! If it’s not giving away state secrets, what are the two fonts you used for the middle graphic? I fell in love with them on the invitation but I’m too lazy to search for them on my own. Thanks!
Love how diversified your talents are. These are all so different and so awesome.
The Frenzy design is awesome! I love this!
FRENZY! Love it…
Ahhh Shark Week on Discovery is the best. Love the retro style of the graphics!
When I found out that we were going to have a boy, I started to think about my own childhood and all of the things I loved when I was a kid. So I wanted to design an announcement that celebrated those things and captured that particular idea of boyhood wonder and adventure. I created this illustration and worked with the incredible team at Studio on Fire to have it letterpressed on 220lb. Lettra paper. They did a fantastic job on the printing. It really turned out great. I think it’s safe to say that this is my favorite project of all time. And definitely my favorite client.
This my original rough sketch of the idea.
And this was the actual illustration. I couldn’t be happier with the way it turned out.
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Ty, this is wonderful.
Gawd, letterpress artifacts are so sexy. This is awesome, Ty.
dude, this looks great! and the letterpress makes it classic! awesome job!
Utterly Gorgeous!
Congratulations sir, this looks outstanding!!. love the colors and the pressing! amazing work for an amazing dad!.
Stellar, dude!
This is such a beautiful piece, well done!
This is gorgeous Ty. The most beautiful and unique birth announcement I’ve ever seen.
I want one just to look at… looovvee that its letter pressed!
Phenomenal!!
*discovered this post via @papercrave
Studio on Fire – Repping Minnesota, AWESOME work. This piece is beastly. Very nice!
Awesome awesome work. Love it.
You can check with Rhea for my whole, long thesis on why I adore the announcement, but basically I said that all I know to say about it is how utterly astonishing it is. Every inch of it. You have outdone yourself. (And you and Rhea outdid yourselves with the son you created this for.) It weighed so much that for a minute I honestly thought you put the announcement on a c.d.
You rule.
Wow. This is beautiful….in a boy-sort-of-way…
:)
Killer illustration work!
WIthout doubt the greatest
announcement for this lovely and
lucky little baby boy. My
goodness you are talented Ty.
absolutely perfect! i love it!
Seriously, Ty. All other graphic designers should just throw up their hands and quit. They can’t compete with your stuff. Beautiful, as always!
Um……..amazing. I agree with Leslie!
shepard is one lucky little boy!
Just adore the spaceships. Brilliant colour scheme too
This is absolutely gorgeous! Lucky him! And lucky you.
Stunningly beautiful card. Great combination of illustration and tactile texture. I’d love to touch this card!
Wow, incredible! Great work!
One of the best Letter pressed pieces I’ve seen out there… congrats on all levels… being a dad rocks…
would you list all fonts you used? would love to know! Amazing job!!!!!
Thanks for all the compliments! I’ve received a few questions about type, so here are the technical specs: This is a 2 color piece, printed on 220lb Lettra. Primary type: Cyclone, Secondary type: Hellenic Wide & Futura
hellenic wide… that’s the ticket!
thanks!
Awesome work — I’m glad I got to see how cool the letterpressing looks in person
Wow. This is an incredible piece. The letterpressing really pushes it over the edge, I just wish I could touch it!
Fan-friggin-tastic! Truly!
I don’t know what more more can be said: CONGRATULATIONS! B-B-BEAUTIFUL!
you made me back to childhood
Awesome work!! Congrarulations!!
Absolutely beautiful!
this is amazing. truly :)
Genious. Great parenting
wow.
Great stuff!
Absolutely gorgeous piece! Amazing work of art.
Absolutely awesome piece of work. I hope you don’t mind I posted it up on my blog! http://blog.benpurkiss.com
We always create the best stuff when it’s the most dear to our heart! Nice Job.
Gorgeous and Sentimentally beautiful. Congrats on becoming a father too!
A beautiful announcement for a beautiful boy!
fabulous work Ty! congratulations on your son…Love the “rough sketch”… it celebrates the process.
Very cool Ty – congratulations! And what a lucky little guy to have such a beautiful piece of art to announce him to the world. I’m sure he’ll treasure that piece of his baby book.
Greatings from Eastern Europe! You make a great design, like it a lot!!!
PS: I would be very greatfull if you can share with me this font, with witch “carlyle” is written:)
Here are some recently completed apparel designs we created for Barenaked Ladies, Dashboard Confessional and The Wallflowers.
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awesome work as usual! really like the last dashboard confessional piece.
I’m a big fan of both Wallflowers tees. Great work!
Love the wallflowers 60′s shirt!
My favorite out of the lot would have to be the BNL shirt design.
Nice tees! I really dig the BNL control dials.
They did pretty good work there on the card.
Very cool site. Bookmarked for inspiration. Thanks!
sooo amazing! may I ask you what typefaces you used?
Lots of different ones. Cyclone, Mojo, Futura Display, Grand Canyon, Platon. Some custom and handlettered too.
Great work Ty!
The collection definately has a bit of “something vintage, something blue…” :-) The BNL Designs is my favorite, also like the last Dashboard one.
Quick poster design this morning for a benefit concert in Nashville.
[UPDATE]
Thanks to everyone who has commented or emailed. Originally I created this for a friend who was helping to promote a church benefit concert…but honestly I would love to for the art to be used to do as much good as possible, for as many people as possible. So let me look into it to see how we can do that. I will let you know.
[SECOND UPDATE - 5/10/10]
Okay! Again, thanks to everyone who has commented or emailed about this poster. Here’s what I’m going to do. I’d like to donate this art to help with flood relief in the broadest possible way. So instead of printing these myself, or working exclusively with one organization, what I’m going to do is give the art to anyone who wants to use it to raise money. You can create prints, stickers, t-shirts…anything and everything that you think will help.
The only thing that I would ask is that 100% of all proceeds to any of the following charities:
The Community Foundation of Middle Tennesee
Hands On Nashville
Nashville Red Cross
2nd Harvest Food Bank of Middle Tennessee
Samaritan’s Purse
ALL OF THE ART FILES CAN BE DOWNLOADED HERE.
I’ve added some new designs that incorporate the “We Are Nashville” slogan, and some t-shirt designs as well. Originally the design was created to promote a concert. I hope they still use it. I hope Cool People Care create shirts and stickers and sell them on their site. I would love it if Hatch Show Print created some one-of-a-kind posters! If you have a print shop, make posters. If you can make t-shirts, make t-shirts. Feel free to use the art however you want. Feel free to improve it or create different variations…it’s up to you. Just make sure all proceeds to go the charities above.
Nashville is home to some amazingly creative artists. My hope is that my art does the most good for the most people. I can’t wait to see what you do with it.
We Are Nashville,
Ty
39 Comments view all
Nice! To the point and very elegant!
Love it. I especially enjoy the not completely “clean” look – the scratchy look. (I’m sure there’s a technical graphic designer/artist term for that.)
What concert? I would love to purchase one of these, especially if some of the proceeds go to flood relief.
Nice! Reminds me of the quote Design should never say, “Look at me.” It should always say, “Look at this.”
— David Craib
Your work will help bring Nashville the help and attention it needs. For that we thank you!
Agree with the comment of Natalie. This image is now my wallpaper. I hope we can buy it in some form soon. I would have this in my home. Thank you for making it.
I would really love this on a T-shirt!!! If that actually happens email me. Thx Kacy
I third Natalie’s comment! Please make this available, especially if proceeds go towards flood relief!
Would love to purchase one of these! I had just mused earlier that someone should create a lovely poster, with proceeds benefiting recovery. And ta-da!
Love it! Where can I get one?
Thanks to everyone who has commented or emailed. Originally I created this for a friend who was helping to promote a church benefit concert…but I would love to for the art to be used to do as much good as possible, for as many people as possible. So let me look into it to see how we can do that. I will let you know.
I would LOVE to buy one of these for our home and our office! I hope it becomes available and helps out some of our victims and relief efforts.
Want it. subtle yet perfect. Pictures do speak a thousand words.
If the church is unable to get them mass produced for buyers maybe this website could point you in the right direction. They are doing shirts and bumper stickers that say “We are Nashville” Here is the link.
http://store.coolpeoplecare.org/collections/cool-deals
I don’t live in Nashville but I’ve got my eyes set on a move there in a year. The way the people of Nashville have come together during this hard time is incredible. I would LOVE to have one of these posters. Money to help clean up a place I would love to call home.
Please make this into a shirt. I would rather buy this than the current “We Are Nashville” shirt. I would love to see “We Are Nashville” under this image. Great job.
I would also LOVE to buy this in a t-shirt for my whole family. ESPECIALLY if we can work it out to benefit the flood victims….
I would love to buy one of these for my musician husband’s office. Fantastic design and if it goes towards flood relief, even better. Shirts would be awesome too. I love seeing so many talented artists come up with these cool things to help our city. I’m going to have quite a collection when it’s all said and done!!
I am displaced from my home because of the flood and would love to have this hanging when I get things dry, rebuilt and I can finally move back in. Please e-mail if this becomes available for purchase!
Would love to use this on my FB page and blog.
I live in Mpls and happened to be home in Nashville this last weekend. I would love to buy this poster to display in my underdecorated office. (I also subscribed to your RSS feed – I like your work!)
Do it!
Please email if this becomes available in print. Would love to have on a poster and shirt!
Please let me know when/if these become available as tshirts or posters; I’d love to purchase!
LOVE this as is with the love your neighbor below! Such an important message. I would love a shirt if they become available.
http://www.ann-mariehensley.com
P.S. It would look great as a ringer T
Love it! Please make prints available and raise flood relief funds! I’ll take the first five!!
I too would love this as a poster or shirt. Please let me know if that happens!
i love these! please let us know if they become available to purchase!
Cafe Press shop set up for @tymattson ‘s designs 100% to CFMT http://bit.ly/cQjsz2
We will take a bunch of these. We will even put them in our store in Franklin
I would LOVE to buy one of these T-shirts! Not sure how to get them printed myself, but I would buy one if I knew someone who was selling. Thanks so much for putting this beautiful design out there!
Oh, just saw the ModFruGal post – very cool! I’m going to order. http://shops.cafepress.com/ModFruGal
just added the love your neighbor design for shirts as well.
http://shops.cafepress.com/ModFruGal
I live in Nashville, have been for almost 10 years, and have been volunteering the past week when I can. This is the best flood relief art I have seen. Great job Ty.
New link for shop..had to rebuild both designs for shirts avail there 100% to CFMT http://www.cafepress.com/ModFruGal
I absolutely love this poster and blogged about it was well. What great design work -powerful and understated. Long live Nashville
I would like to purchase a shirt in the aqua blue color of the design with the navy print. Please let me know if this becomes available. Love this design!
I would LOVE the we are nashville with the guitar as a vinyl decal for my car! Modfugal can you help me with this? hnewy@yahoo.com
I want this as a poster it is awesome so does everyone I work with… I would buy it today!
Anita
We have posted tshirts and small tote bags with the Love Your Neighbor design for sale here: http://bit.ly/awzrLo
Here is a recent logo I created for Josh Elliott Photography. Loved the simplicity of this idea. Josh is a great photographer. Check out his new site here.
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I’m a fan.
I love the font and how the Os create a perfect circle. The lens flare ties in nicely. Great job.
The first truly effective use of lens flare in the history of graphic design. I’m blown away.
Excellent! Great Job!
Loving the simplicity coupled with the cleverness of it all. Lovely.
Very well done. With the addition of the lens flare, many creative designs can be created. Great work!
I second Weylon. Thomas Knoll would be proud!
Just got these custom metal tags back from the printer. They turned out great! I designed these for the new Pocono Modern furniture. Each piece in the line is custom-made and will feature these logo tags.
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Nice! those are hot…
The no. 8 bunny is it! Hands down. Simplicity at its finest.
Realy would like the bunny, im form the netherlands so will probably never happen but please contact me if you are gonna sell cause i’m in love with the bunny..
locke one is also very cool would buy it aswell but the text on the bottom has to be removed… cause i aint coming to you party ^^
It’s really GOOD! I love the first one with J. Lock
What I love is the ideas of your posters!
Ty,
You do great work. Like these tags. Would you be able to share who produced them? I would love to have a vendor like that on file. Thanks!!
Very slick!
Maroon 5 is currently on the road playing a limited number of shows at East Coast colleges. I designed new merch for their Fall tour. This design was my favorite. Check out and buy the new merch here.
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really digging this ty
The triangles are very reminiscent of the V in their logo. Very very smart. I love it.
Love this shirt!
This is absolutely gorgeous! love how you played with the type!
Some new fun stuff for Pocono Modern this week. A simple, one-page catalog to promote the company’s new furniture line. They created these pieces from the extra materials after they built the Martindale home. Great example of reuse. Cool furniture.
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Have them ship me out a few pieces for free. You have my address.
Thanks.
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Great job guys, loving the energy!
With branding like this and products such as a tornado maker they are certainly onto a winner!
Fantastic work! Awesome packaging – and it works! My 7 year old was looking over my shoulder and excitedly asked for the night vision goggles and tornado lab!
Like always! Amazing work Ty!
ridic.
Great stuff as always Matt. Congratulations.
Really nice work. Clean and fun at the same time!
Great design mate, right on target with the “Discovery channels” branding.
Beautiful work!