Last week I had the privilege of spending the day in Portland with the leadership team of New Hope Community Church. Last year we redesigned the New Hope brand identity and the church has since asked me to serve on their advisory board. We meet a few times a year to discuss vision, trends, technology, community and branding. It’s always an inspiring conversation and I love being involved.
Over the years, I’ve worked on branding projects for several faith-based groups. For me, the most exciting engagements have been with organizations who seek to transcend the typical or expected religious expressions. I love working with groups that interested in blurring the line between the secular and sacred.
New Hope is unique in that they’ve purposed to radically transform their church environment and their church experience in order to engage their local community. Through strategic partnerships they are in the process of a complete redevelopment of their land to realize a vision for a new, vibrant community gathering place that will be more accessible to the public.
Currently called Eagle Landing, the new development will be a mixed-use lifestyle center with retail, residential and hospitality components. The project will comprise 35 acres of new development containing 450,000 square feet of retail space, 750,000 square feet of office space, 700,000 square feet residential area—including a five-star hotel, lofts, senior active living and assisted living.
When complete, the center will offer an array of world-class restaurants, entertainment experiences, activities and community gathering areas.
What will differentiate this particular lifestyle center will be the integration of the church—the intentional fusion of a faith-community with a commercial environment. It’s a very exciting project for me to be a part of. I’ve worked with New Hope over the last year to help them redefine their brand as they redefine their environment. We started with a Brand Ideation engagement where we worked together to craft a verbal articulation of the New Hope brand. Then we addressed the brand identity.
This was the original logo. The mark was outdated and it did not represent the church’s new vision.
We looked at multiple concepts, but quickly gravitated toward the concept in the bottom left.
This is the final identity. Inspired by the colors of stained glass, the symbol is comprised of multiple overlapping quadrants. These forms converge to create both a cross – the central icon of the Christian faith – as well as an intersection, which represents the community it seeks to engage. We chose a lowercase, sans serif type to communicate modernity and approachability.
I also designed a new stationery system to show how the look-and-feel from the brand identity could extend into other applications.
We did an initial exploration of how the identity might look within the context of the new development – applying the mark to banners and posters. I really like how clean and vibrant the visual system is. It will be exciting to see the how the new identity continues to roll out for New Hope. They are heading in a very exciting direction and it’s been great working with them through the process.
Last week I had the privilege of spending the day in Portland with the leadership team of New Hope Community Church. Last year we redesigned the New Hope brand identity and the church has since asked me to serve on their advisory board. We meet a few times a year to discuss vision, trends, technology, community and branding. It’s always an inspiring conversation and I love being involved.
Over the years, I’ve worked on branding projects for several faith-based groups. For me, the most exciting engagements have been with organizations who seek to transcend the typical or expected religious expressions. I’m interested in blurring the lines between the secular and sacred.
New Hope is unique in that they’ve purposed to radically transform their church environment and their church experience in order to engage their local community. Through strategic partnerships they are in the process of a complete redevelopment of their land to realize a vision for a new, vibrant community gathering place.
Currently called “Eagle Landing”, The new development will be a mixed-use lifestyle center with retail, residential and hospitality components. The project will comprise 35 acres of new development containing 450,000 square feet of retail space, 750,000 square feet of office space, 700,000 square feet residential area—including a five-star hotel, lofts, senior active living and assisted living. When complete, the center will offer an array of world-class restaurants, entertainment experiences, activities and community gathering areas.
What will differentiate this particular lifestyle center will be the integration of the church—the intentional fusion of a faith-community with a commercial environment. It’s a very exciting project for me to be a part of. I’ve worked with New Hope over the last year to help them redefine their brand as they redefine their environment. We started with a Brand Ideation engagement where we worked together to craft a verbal articulation of the New Hope brand.
Then we addressed the brand identity. This was the original logo.
We looked at multiple concepts.
And ultimately
The mark embodies and evokes the new direction for the church. Inspired by the colors of stained glass, the symbol is comprised of multiple overlapping triangles. These forms converge to create both a cross – the central icon of the Christian faith – as well as an intersection, which represents the community it seeks to engage.
- Ty
+ 9.17.09 | 2:22 pm
This my original rough sketch of the idea.
50 Comments view all
Ty, this is wonderful.
Gawd, letterpress artifacts are so sexy. This is awesome, Ty.
dude, this looks great! and the letterpress makes it classic! awesome job!
Utterly Gorgeous!
Congratulations sir, this looks outstanding!!. love the colors and the pressing! amazing work for an amazing dad!.
Stellar, dude!
This is such a beautiful piece, well done!
This is gorgeous Ty. The most beautiful and unique birth announcement I’ve ever seen.
I want one just to look at… looovvee that its letter pressed!
Phenomenal!!
*discovered this post via @papercrave
Studio on Fire – Repping Minnesota, AWESOME work. This piece is beastly. Very nice!
Awesome awesome work. Love it.
You can check with Rhea for my whole, long thesis on why I adore the announcement, but basically I said that all I know to say about it is how utterly astonishing it is. Every inch of it. You have outdone yourself. (And you and Rhea outdid yourselves with the son you created this for.) It weighed so much that for a minute I honestly thought you put the announcement on a c.d.
You rule.
Wow. This is beautiful….in a boy-sort-of-way…
:)
Killer illustration work!
WIthout doubt the greatest
announcement for this lovely and
lucky little baby boy. My
goodness you are talented Ty.
absolutely perfect! i love it!
Seriously, Ty. All other graphic designers should just throw up their hands and quit. They can’t compete with your stuff. Beautiful, as always!
Um……..amazing. I agree with Leslie!
shepard is one lucky little boy!
Just adore the spaceships. Brilliant colour scheme too
This is absolutely gorgeous! Lucky him! And lucky you.
Stunningly beautiful card. Great combination of illustration and tactile texture. I’d love to touch this card!
Wow, incredible! Great work!
One of the best Letter pressed pieces I’ve seen out there… congrats on all levels… being a dad rocks…
would you list all fonts you used? would love to know! Amazing job!!!!!
Thanks for all the compliments! I’ve received a few questions about type, so here are the technical specs: This is a 2 color piece, printed on 220lb Lettra. Primary type: Cyclone, Secondary type: Hellenic Wide & Futura
hellenic wide… that’s the ticket!
thanks!
Awesome work — I’m glad I got to see how cool the letterpressing looks in person
Wow. This is an incredible piece. The letterpressing really pushes it over the edge, I just wish I could touch it!
Fan-friggin-tastic! Truly!
I don’t know what more more can be said: CONGRATULATIONS! B-B-BEAUTIFUL!
you made me back to childhood
Awesome work!! Congrarulations!!
Absolutely beautiful!
this is amazing. truly :)
Genious. Great parenting
wow.
Great stuff!
Absolutely gorgeous piece! Amazing work of art.
Absolutely awesome piece of work. I hope you don’t mind I posted it up on my blog! http://blog.benpurkiss.com
We always create the best stuff when it’s the most dear to our heart! Nice Job.
Gorgeous and Sentimentally beautiful. Congrats on becoming a father too!
A beautiful announcement for a beautiful boy!
fabulous work Ty! congratulations on your son…Love the “rough sketch”… it celebrates the process.
Very cool Ty – congratulations! And what a lucky little guy to have such a beautiful piece of art to announce him to the world. I’m sure he’ll treasure that piece of his baby book.
Greatings from Eastern Europe! You make a great design, like it a lot!!!
PS: I would be very greatfull if you can share with me this font, with witch “carlyle” is written:)
Brilliant! Love it so much.
[...] Last but certainly not least is Ty Mattson’s birth announcement for his son. Using his considerable illustration skills, he included all his favorite childhood amusements as a frame for the information. It’s a great limited-color-palette design using only three colors. There are more images on Ty Mattson’s site here. [...]
[...] You can see more work by Ty Mattson here>> [...]