I got a call from Natalie Ebnet, a talented editor who’s worked on shows for NBC, CBS, VH1, TLC, Discovery and others. She wanted to develop a brand identity and business cards. I had the idea for the logo while we were talking on the phone and showed her the concept the next day. She loved it, and that was it. One idea. No revisions. Done.

We applied the logo very simply to business cards. The cards are a 2.5″ square and are printed on 110lb. Crane Lettra Flo White which we duplexed to get to 220lbs, so they are extremely thick. Because the logo is so colorful, we used 4 color offset printing on the front and a printed a spot color on the back. We just got them back from the printer this week and they turned out great!

It’s always an honor to be recognized by Logo Lounge but to be included in the trend report is a special distinction, because the small selection of logos represents the most progressive and fresh identity work being done in the industry. This is our third year to appear in the annual report and we are very proud.

You can view the full report here.

Most of the time, the trademark initials don’t compliment the mark, but in this case I used them to accentuate the intentionally incomplete type.

And I have always liked how this logotype integrates a “V”, the Roman numeral five, into the “M”.

Continuing our creative collaboration with Discovery Channel, we recently completed designs for their World’s Biggest Fan of the World brand campaign. We developed a series of logos, each comprised of multiple icons from the Discovery universe. The logos were applied to apparel, banners and products. This was such a fun project to work on and it turned out great!

The icons even found their way onto the table tops at the Discovery Times Square Exposition in New York. Cool!

This was a fun project for a great client. Lunar is an incredible multidisciplinary design firm with offices in California, Europe and Hong Kong. I worked with their San Francisco team to develop a brand campaign around a student competition that they held. At this year’s IDSA conference in Portland, Lunar challenged students to rethink the way we transport food by creating a container made from found objects. I developed the name and logo for the competition, and applied the identity to posters, t-shirts, tags and cards.

Since the theme of the conference was DIY, I proposed that they actually print the campaign internally instead of hiring it out. The Lunar team was so excited to experiment with screen printing, they wound up creating all of the pieces of the campaign themselves. So cool!

A while back I designed the brand identity for 360 Performance Driving Academy, an elite training program where pros teach clients high-speed driving techniques. The logo was a simple, type-based solution, but the applications were very cool.

I designed a metal business card, similar to mine – which is two color (black & white) printed on die-cut aluminum, with embossed elements. I wanted the visual system to convey speed and motion but also the idea of control. So I tried to balance these dynamic, diagonal shapes with very structured type encasements and containers.

The same visual language was applied to a simple website concept, as well as vehicles and merchandise below.



I had the opportunity to actually go to one of the 360 programs, where world-class drifting champion, Samuel Hubinette was instructing. Here are a couple pictures and videos from the academy.

Samuel is known as “The Crazy Swede”. Which makes sense after you watch the videos above. Here is a logo I designed for his brand, Toxic Drift. I loved how this little mascot turned out.

Discovery Kids started in 1996 as an extension of Discovery Channel but has since grown into an international retail and entertainment brand. We worked closely with Discovery Kids to align its new look with the Discovery Communications parent brand while still reflecting its unique character. The new identity encompasses a new logo, a packaging system, and a comprehensive style guide.